Fender Musical Instruments Corp. (FMIC) expanded its operations in Corona with a new facility that provides another 100,000 square feet of space, owing to rising product demand. The City of Corona announced that FMIC, the world’s largest guitar maker, marketer, and distributor, is expanding into a new location in California, creating hundreds of new job opportunities for Corona’s skilled workforce.

“Corona is honored to be home to one of the world’s top manufacturers in the global stringed instruments and amplifier market. Their innovation and adaptation throughout the last year truly embody Corona’s spirit of resiliency. We wish Fender continued business success and look forward to our continued partnership.”  

Said City of Corona Mayor Jacque Casillas.

Fender | The Global Guitar Making Giant

The name Fender is associated with some of the greatest rock, country, and blues performers of all time. Fender Stratocasters and Telecasters have been used by legends like Jimi Hendrix, Eric Clapton, Jeff Beck, Keith Urban, and Brad Paisley. At the same time, the company’s amplifiers, effects pedals, and accessories can be found on stages worldwide.

The “Dream Factory,” a custom shop run by Fender, is also open to the public. It has evolved into a leading manufacturer of highly collectible, bespoke instruments utilized by working professionals and guitar enthusiasts.

The Making of Fender Guitars

Alan Hamel, a Redlands local, invented the acoustically enlarged Twisted Tele neck pickup and worked on the Western Boots Telecaster models and Vintage Hot Rod Stratocaster guitars as a founding member of the Fender Custom Shop.

How Can FMIC Benefit the Californian Community?

FMIC originally came to Corona in 1985 to inspire players at all stages of their musical careers. The almost 200,000 sq. ft. factory, which employs nearly 1,000 people, is currently located at 311 Cessna Circle. Hundreds of jobs will be created at the new 345 Cessna site, which will serve Fender’s Custom Shop and “Made in the USA” manufacturing lines for Fender®, Gretsch®, Jackson®, Charvel®, and EVH® products. 

“When it became clear that we needed additional space to facilitate growth, the executive and operations team strongly aligned on continuing our growth in Corona. We have established strong connections to this community, and it certainly influences who we are and how we operate. Last year was nothing short of extraordinary. I couldn’t be prouder and more appreciative of our partnership with the community. We are committed to Corona and our growth and are very excited about the future.” 

~ Said Fender Executive Vice President of Operations, Ed Magee.

Producing Top Quality Instruments for Music Lovers

As one of the world’s premier musical instrument makers, marketers, and distributors, Fender has changed music and culture. FMIC focuses on creating high-quality instruments and digital experiences for musicians. 

Fender’s Journey

Fender’s digital division has been introducing a new ecosystem of goods and interactive experiences to accompany musicians at every level of their musical journey since 2015. This includes cutting-edge applications and learning platforms that work with Fender guitars, amplifiers, effects pedals, accessories, and pro-audio gear to inspire musicians via a rich musical experience. FMIC is devoted to allowing all musicians, from novices to legendary, to unleash the power of musical expression.

Author: Sharjeel

Sharjeel joined Startempire Wire as emerging technologies editor. Earlier, he worked at Silicon Canals, a leading English language technology media source for the Benelux and wider Europe. He covered the European technology and startup ecosystem digging into latest funding rounds of startups.